Learns your pace
Works out how many orders you really ship on a normal day from your recent sales.
Now opening to pilot shops
Keep your Etsy shop on time, even in your busiest week
Pacemaker watches your order backlog against how fast you really make and ship. Before you fall behind, it lengthens your processing time. When you've caught up, it puts it back.
Never edits titles, photos or prices. Never messages buyers.
Why it matters
Late orders cost more than the sale
Etsy grades every order against the ship date you promised. One rush can undo months of good work, and changing processing times by hand across a busy shop takes hours.
Star Seller
Needs 95% of orders shipped on time.
Shop pauses
Etsy can pause shops with overdue orders.
Features
What Pacemaker does for your shop
Everything runs in the background and updates the moment an order is paid or shipped, so you can get on with making.
Early warnings
Emails you while there's still time to act, not after an order is already late.
Adjusts processing times
Lengthens the processing time on the profiles you choose, within limits you set.
Puts it back
Restores your normal processing time as soon as the backlog clears, so you don't lose sales.
Your rules
Limits and exclusions you set, so it never goes further than you're happy with.
Undo anything
Every change is logged, with one-click undo.
Interactive demo
Is your shop on pace?
Move the sliders to match a busy week and see what Pacemaker would do.
Your backlog, in days of work
Pace adjusted3.3days of work
Pacemaker would step in.
You have 3.3 days of work but promise 3. It would set 5–7 days on new orders until the backlog drops, then put your 3-day time back.
How it works
Set up in three steps
Like a pacemaker in a race, it sets a pace you can actually hold.
Connect your shop
Sign in with Etsy and choose which processing profiles Pacemaker may adjust. Nothing changes until you switch it on.
Check your pace
Pacemaker shows the daily pace it has learned from your orders. Correct it if needed, and tell it when you're away.
Let it keep watch
Start with alerts only, or let it adjust processing times automatically and email you each time it does.
Pricing
Simple pricing for busy makers
Two plans when we launch. Until then, pilot shops use Pacemaker free.
Pilot · Free · Starting soon
Apply for the pilot
Join the pilot: everything in Standard, free
A handful of shops, starting soon. Help shape what Pacemaker does next, and be first to try new features.
Standard
Recommended£7/month
Everything you need to stay on time.
- Lengthens your processing time before you fall behind, and puts it back when you've caught up
- Updates the moment an order is paid or shipped
- Email warnings before you fall behind
- Learns your real pace from your own orders
- A separate pace for up to 5 processing profiles
- Change log with one-click undo
- Your profiles, limits and exclusions
- Alerts-only mode, if you'd rather decide
- Away days for when you're closed
Pro
£12/month
For busy shops that want to plan ahead.
Everything in Standard, plus:
- Unlimited processing profiles, each with its own pace
- Orders at risk: what to make first
- Up to 3 shops on one account
- On-time rate against Star Seller's 95%
- Busy-season warnings
- Text and push alerts
- Weekly pace email
Prices are what we expect at launch and may change. Waitlist members hear first.
FAQ
Questions sellers ask
Will Pacemaker change my listings?
Only the processing time on the profiles you choose. It never edits your titles, photos, prices or descriptions, and it never messages buyers.
Does it affect orders I already have?
No. A new processing time only applies to new orders. Existing orders keep the ship date the buyer saw when they bought.
Can I try it without it changing anything?
Yes. Alert-only mode emails you when you're about to fall behind and leaves your shop alone.
How does it know my pace?
It looks at when your recent orders were paid and shipped. You can correct the number and add days you're away.
Is this made by Etsy?
No. Pacemaker is an independent app that connects to your shop through Etsy's official API, with your permission.
When can I start?
We're opening to a few pilot shops first. Join the waitlist and we'll email you when there's a place.
Waitlist
Be one of the first pilot shops
Tell us a little about your shop and we'll be in touch when Pacemaker opens.